The East Maui Taro Festival was founded to preserve and protect cultural practices with a focus on taro — the symbol and staple of the kanaka maoli, the Hawaiian people. Its goals are to educate about taro and other Hawaiian cultural practices by providing an annual venue where relevant activities can take place, to support taro farmers and their issues, to be a voice for taro and Hawaiian culture and practices
At the free event, East Maui taro farmers make fresh poi for tasting and for sale as well as kulolo. There is poi pounding and elder craft people making fishnets and weaving cloth. There also are music and hula by local performers.